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OUR WHISTLER TEAM

AUDRIC LACOUR

Founder | President & CEO

Born in French Alps, Audric spent his childhood dreaming of mountain biking the legendary Coastal Mountains of British Columbia. After becoming a French National and Pro Mountain Biker, Audric realized his dream and moved to Whistler. While coaching in Whistler, Audric realized that bringing two wheel freedom to all levels required a new vehicle that was more stable and ergonomically safe. Inspired, Audric created the ARide, a new all-season all-terrain ride that marries the convenience of an e-bike, the ease of stand-up riding and the thrill of dual-suspension mountain biking. Welcome to A-Ride, the ultimate year-round e-commuter.

BLAIR KAPLAN

Director | Business Development & Marketing

Born in Winnipeg, Manitoba, Blair always had a flair for communications and marketing. While working with such brands as Sunice, Miura Golf, Lululemon… Blair founded Blair Kaplan Communications. Inspired by her Pro Skier husband and the beautiful mountains of Pemberton, British Columbia, she joined the A-Ride team to develop the concept and brand. Blair continues to sit on the Board of the Pemberton Chamber of Commerce, is a national motivational speaker and recently launched the I Am Resilient Project.

SHERRY BOYD

Director | Finance & Operations

LEGEND

JARED SARTEE

Head of Engineering

Born in Cambria, California, Jared spent the last ten years honing his skills as a mechanical engineer in the field of product design. He worked with everyone from small MIT start-ups to Apple. After a work/ski trip to Whistler, Jared couldn’t shake his love of the area and moved with his family to Pemberton, BC and set up shop. Through his extensive experience as both an engineer and an avid mountain biker, he was able to work seamlessly with Audric to create the ultimate commuter.

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